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Dr B.A.M. The (1965) has been named Professor by Special Appointment of Long-term Care and Dementia at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences.

Prof Anne-Mei The, professor Healthcare and Dimensia

Anne-Mei The began conducting ethnographic research into palliative care and end-of-life choices in the 1990s, using her findings to develop various concepts and products to improve the quality of life of people with dementia. Her work centres on the core philosophy – now widely recognised – that quality is a product of the relationship between clients and care professionals, and that investing in this relationship is crucial.


The is the co-owner of three companies: Werkvloer Centraal (established in 2006), which designs transition processes for long-term care organisations to equip staff with the mindset and professional skills needed to carry out their work; Martha Flora (2008), a nursing home concept for people with dementia, aimed at providing nurturing and professional care; and the Experience Factory, which in 2010 produced an interactive film titled Alzheimer Experience to teach people what it means to live with dementia.


The is best known for her books, the most famous being In de wachtkamer van de dood (‘In death’s waiting room’, Thoeris, 2005), which describes the daily life of nursing home residents with dementia. Among her other books are Verlossers naast God (‘Saviours beside God’, Thoeris, 2009), about the history of euthanasia in the Netherlands, Tussen Hoop en Vrees (‘Between Hope and Fear’, BSL, 2006), about lung cancer patients’ hopes and illusions for recovery, and Naast de stervende patiënt (‘Accompanying the dying patient’, BSL, 2007), about the nurse’s role during euthanasia and other end-of-life choices. The has also held positions at the UMC Groningen and VUmc.