For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
Amsterdam Institute for Social Science Research (AISSR) AISSR

Dr. G.A. (Gerben) Moerman

Faculty of Social and Behavioural Sciences
Programme group: Political Sociology: Power, Place and Difference
Area of expertise: social research methodology, qualitative research methods, mixed methods, collaborative interpretation, interviewing techniques, qualitative data analysis, participatory research,
Photographer: UvA
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: B6.09
Postal address
  • Postbus 15508
    1001 NA Amsterdam
Contact details
Social media
  • Profile

    Welcome!

     

    I am a social research methodologist specialising in qualitative research methods, mixed methods, and collaborative interpretation. My research focuses on interviewing behaviour, qualitative data analysis, and participatory research, often integrating digital tools like ATLAS.ti and Panel.

    I currently serve as Programme Director of the Research Master in Sociology at the University of Amsterdam and as an Adjunct Professor at Universitas Hasanuddin (Indonesia). Teaching and mentoring students has always been central to my work, and I was honoured to be named Lecturer of the Year at the University of Amsterdam (2011).

    Research & Teaching

    My PhD (Vrije Universiteit Amsterdam, 2010) explored the role of probing tactics in open interviews, using a large-scale experiment to analyse their effects on data quality. This research laid the foundation for my ongoing work on interviewing, qualitative analysis, and methodological reflexivity.

    In my teaching, I focus on making qualitative research accessible and rigorous. I developed a Coursera MOOC on Qualitative Research Methods, which has reached over 100,000 students worldwide. At UvA, I teach and coordinate courses in qualitative methods, mixed methods, and social research methodology at the BSc, MSc, and PhD levels.

    Current Projects & Public Engagement

    Beyond academia, I co-founded Panel, a tool designed for collaborative interpretation and citizen participation in research and decision-making. I am also an active member of ESA RN20 (Qualitative Methods) and KWALON, where I contribute to discussions on the future of qualitative research.

    I regularly engage in public lectures, workshops, and consulting projects. In 2014, I was invited to give five public lectures at the Universiteit van Nederland, making research methodology accessible to a broader audience.

    Links & More

    • Coursera MOOC

    • Panel: Collaborative Interpretation Tool

    • LinkedIn

    Lecturer of the year 2011:
    •   The evidence

    •   The most beautiful part (in dutch)

    •   The movie

    Google Profile
    LinkedIn
  • Teaching

    Courses 2024-2025 

    • Social Research Methodology (Bachelor Sociology 6 EC)
    • Interpretating Qualitative Data (Research Master Social Sciences 6 EC)
    • Mixed Methods (Bachelor Sociology 6 EC)
  • Publications

    2024

    • Baillergeau, E., Veltkamp, G., Bröer, C., Helleve, A., Kulis, E., Lien, N., Luszczynska, A., Mendes, S., Rito, A., Moerman, G., de Sauvage Nolting, R., & Klepp, K.-I. (2024). Democratising participatory health promotion: power and knowledge involved in engaging European adolescents in childhood obesity prevention. Health, Risk & Society, 26(5-6), 201-221. https://doi.org/10.1080/13698575.2024.2338120 [details]

    2023

    • Ardon, D., Moerman, G., & van der Voort, A. (2023). Afsluiting: Engagerende methoden als emanciperend instrument. KWALON, 28(3), 227-234. https://doi.org/10.5117/KWA2023.3.007.ARDO [details]
    • Bröer, C., Ayuandini, S., Baillergeau, E., Moerman, G., Veltkamp, G., Luszczynska, A., Budin-Ljøsne, I., Rito, A. I., Stensdal, M., Lien, N., & Klepp, K.-I. (2023). Recruiting and engaging adolescents in creating overweight and obesity prevention policies: The CO-CREATE project. Obesity Reviews, 24(S1), Article e13546. https://doi.org/10.1111/obr.13546 [details]
    • Bröer, C., Veltkamp, G., Ayuandini, S., Baillergeau, E., Moerman, G., de Sauvage , R., Banik, A., Luszczynska, A., Mendes, S., Klepp, K.-I., Helleve, A., Nesrallah, S., Lien, N., & Kaur Grewal , N. (2023). Negotiating policy ideas: Participatory action research projects across five European countries. Ethics, Medicine and Public Health , 28, Article 100905. https://doi.org/10.1016/j.jemep.2023.100905 [details]
    • Ooijevaar, J., & Moerman, G. (2023). Collaboratieve interpretatie als instrument voor bewonersparticipatie. KWALON, 28(3), 198-210. https://doi.org/10.5117/KWA2023.3.005.OOIJ [details]
    • Samdal, O., Budin-Ljøsne, I., Haug, E., Helland, T., Kjostarova-Unkovska, L., Bouillon, C., Bröer, C., Corell, M., Cosma, A., Currie, D., Eriksson, C., Felder-Puig, R., Gaspar, T., Hagquist, C., Harbron, J., Jåstad, A., Kelly, C., Knai, C., Kleszczewska, D., ... Klepp, K.-I. (2023). Encouraging greater empowerment for adolescents in consent procedures in social science research and policy projects. Obesity Reviews, 24(S2), Article e13636. https://doi.org/10.1111/obr.13636 [details]

    2019

    • Brown, P., Moerman, G., & Bröer, C. (2019). Interviews as a Means of Exploring Risk Lifeworlds: Excavating the Roots of Everyday Meanings, Experiences and Practices. In A. Olofsson, & J. O. Zinn (Eds.), Researching Risk and Uncertainty: Methodologies, Methods and Research Strategies (pp. 205-230). (Critical Studies in Risk and Uncertainty). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-95852-1_9 [details]

    2018

    • Van der Kooij, I. W., Chotoe-Sanchit, R. K., Moerman, G., Lindauer, R. J. L., Roopnarine, J. R., & Graafsma, T. L. G. (2018). Perceptions of Adolescents and Caregivers of Corporal Punishment: A Qualitative Study Among Indo-Caribbean in Suriname. Violence and victims, 33(4), 686-707. https://doi.org/10.1891/0886-6708.VV-D-16-00222 [details]

    2017

    • van der Kooij, I. W., Nieuwendam, J., Moerman, G., Boer, F., Lindauer, R. J. L., Roopnarine, J. L., & Graafsma, T. L. G. (2017). Perceptions of Corporal Punishment among Creole and Maroon Professionals and Community Members in Suriname. Child Abuse Review, 26(4), 275-288. https://doi.org/10.1002/car.2475 [details]

    2016

    2014

    • Bröer, C., Moerman, G., Spruijt, P., & van Poll, R. (2014). Risk policies and risk perceptions: a comparative study of environmental health risk policy and perception in six European countries. Journal of Risk Research, 17(4), 525-542. https://doi.org/10.1080/13669877.2014.889197 [details]

    2015

    2013

    2010

    Prize / grant

    • Moerman, G. A. (2011). UvA Lecturer of the Year.

    Media appearance

    • Moerman, G. A. (09-11-2014). De kunst van het goede interview [Radio] Amsterdam, AmsterdamFM. De kunst van het goede interview.
    • Moerman, G. A. (06-06-2014). Over de kop [Television] NTR, Den Bosch. Over de kop.
    • Moerman, G. A. (29-04-2014). Over liegen, zoenen en hondenangst (over "breaching") [Television] Nederland 2. Over liegen, zoenen en hondenangst (over "breaching").
    • Moerman, G. (21-03-2014). Waarom zijn alle wetenschappers fraudeurs? [Web] Universiteit van Nederland. Universiteit van Nederland. https://universiteitvannederland.nl/college/waarom-zijn-alle-wetenschappers-fraudeurs

    Talk / presentation

    • Moerman, G. A. (invited speaker) (4-12-2014). Big textual data and a little interpretation, An International debate on social science methodologies: What needs to be done?, Coïmbra.
    • Moerman, G. A. (invited speaker) (29-10-2014). Winterhelden en zomersukkels, Ashram Colleges, Alphen aan de Rijn.
    • Moerman, G. A. (invited speaker) (11-9-2014). Hoe word je gelukkig van sociale wetenschap?, Fosfor Lezing, Zaanstad.
    • Moerman, G. A. (invited speaker) (13-6-2014). Paul McCartney is al jaren dood!, De Persgroep: Advertiser's Summit Lasting Legends, Hamburg.

    Others

    • Moerman, G. (participant) (2016 - 2017). Research For Sarphati Amsterdam (other).
    • Moerman, G. (organiser), Broer, C. (organiser), Veenis, M. (organiser) & Grassiani, E. (organiser) (27-8-2014 - 29-8-2014). #Ethnography: Trends, Traverses and Traditions (organising a conference, workshop, ...).

    2023

    • Bouma, S. (2023). Werk als oplossing? Narratieven over de waarde van werk ter preventie van en herstel na partnergeweld. [Thesis, externally prepared, Universiteit van Amsterdam]. [details]

    2010

    • Moerman, G. A. (2010). Probing Behaviour in Open Interviews: A Field Experiment on the Effects of Probing Tactics on Quality and Content of the Received Information. [Thesis, fully external, Vrije Universiteit Amsterdam]. PhD-thesis Vrije Universiteit. http://hdl.handle.net/1871/15788
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • Panel BV
      Medeontwikkelaar & Methodologisch advies bij deze UvA Startup.
edit contact information   edit profile page