After graduation
Specialise with a Master's degree
A Master’s programme allows you to gain advanced knowledge and engage in experience-based learning. The specialised knowledge and experience gained in your Master’s are valuable assets in the job market, helping you advance your career. With your Bachelor’s degree in Business Analytics, you are guaranteed admission to our Master’s programme in Data Science and Business Analytics or to one or more associated Economics and Business Master’s programmes that align with your career prospects or interests. These follow-on Master’s programmes build directly on your Bachelor’s programme.
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Data Science and Business Analytics
Learn how to solve business-related problems using computational approaches and techniques, advanced analytics and data science, a sought-after combination on the job market.
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Entrepreneurship (joint degree VU and UvA)
During this Master’s programme, you learn how to turn opportunities into action. Thinking and feeling like an entrepreneur benefits your career as an employee or business owner. This is a joint degree of VU Amsterdam and the UvA.
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Business Economics
In this 1-year academic Master’s programme, you learn to conduct research in business economics subjects. Choose from 3 tracks: Managerial Economics and Strategy, Sustainability or Neuroeconomics.
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Business Information Technology Management
Disruptive technologies such as AI, blockchain, cloud and big data are transforming every industry. Companies need skilled professionals with an understanding of these technologies and their impact on business strategies, who can lead companies through the transformations. This programme offers you a path to leadership roles in this area.
Did you take a minor in a specific discipline during your Bachelor's? If so, you may be eligible for admission to the Master's programmes relating to that discipline. For some of these, certain admission requirements apply.
€3,363 gross
2 months
*After obtaining a Master's degree in Data Science and Business Analytics. Source: SEO Benchmark Rapport 2025.
Where can you work?
As a graduate you can work at:
- High-tech companies
- Digital Business Platforms
- Multinationals and global corporations
- Consultancies and research firms
- Agencies in advertising and digital analytics
- Financial institutions (national or European banks)
- Insurance companies and pension funds
- Non-governmental non-profit organisations
- Government institutions
- Start up your own firm
What positions could you work in?
A few examples of positions held by UvA alumni in business analytics and data science:
- Big data analyst at KLM
- Data scientist at ING
- Advisor data analytics at Ernst & Young
- Consultant insight and data at Capgemini
- Digital Analyst at Vodafone Ziggo
- Platform & User Experience manager at Netflix
- Application consultant at NS (Dutch Railways)
Erik Boer, former managing director of Startup Village Amsterdam:'Business opportunities through big data are plentiful. As an UvA data science and business (MSc) graduate, you will be able to identify these opportunities and turn them into useful solutions.'
Professional development and career preparation during your Bachelor’s
The Economics and Business Career Centre (EBCC) offers advice and support for your professional development. From the 1st year of your Bachelor’s, you can reach out to the EBCC for:
- personal advice on your study and career choices (e.g. added value of a Master’s);
- developing professional skills and gaining practical experience (internship, study-related secondary job);
- preparing for the Dutch labour market.
Your skills and experiences are essential in today’s rapidly changing job market. With the EBCC's support, you will be ready to start your career with confidence after graduation.
The EBCC and the study associations often organise career events. Here you can expand your network with professional contacts and learn about the latest developments in the field.
Internship and exchange
During or after your studies, you can do an internship or go on an exchange abroad. For international students, an internship is a good way to experience the Dutch labour market.
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What are the career prospects?
Once you have obtained your Bachelor’s degree in Business Analytics, you have good career prospects and can find employment in almost all businesses in which data play a key role. Nowadays, this includes most businesses, given the huge increase in the amount of available data.
For example, you can work as a data analyst or data analysis consultant for multinationals, web shops, technology firms and government institutions. Alternatively, you can start your own business.
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Is a Master's degree required to start working, or can I also enter the job market with just a Bachelor's?
You can enter the job market after completing the Bachelor’s in Business Analytics. The programme develops analytical, programming and business skills that are relevant for entry-level roles such as junior data analyst, AI specialist. or consultant. However, many students choose to continue with a Master’s degree to specialise further and improve their career prospects for more advanced analytical or data-driven roles.
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How will AI affect career prospects in this field, and will the field remain relevant as AI takes over more tasks?
You can find all information on the website of our Economics and Business Career Centre. Or you can have a look at their frequently asked questions.
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How will AI affect career prospects in this field, and will the field remain relevant as AI takes over more tasks?
Business Analytics is expected to remain highly relevant as AI becomes more widely used. AI can automate parts of data analysis, but organisations still need professionals who can define the right business questions, assess data quality, interpret results and turn insights into responsible decisions.
In this field, you learn how to use analytical tools and how to understand the business context behind data. You also learn how to apply and develop AI and machine learning solutions yourself, using programming, algorithms and data.These skills are important for working effectively with AI, helping shape how it is used in organisations, rather than being replaced by it.
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Does the UvA organise networking events?
The VSAE (study association for all students of Actuarial Science, Business Analytics and Econometrics and Data Science) organises many study-related events and projects. Throughout the year, they organise several career events where you can talk to recruiters and take part in workshops.